The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting.
To install the Insight Tag on your site:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click Analyze on the left menu, then click Insight tag.
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Select I will install the tag myself.
- If you haven't created your Insight Tag, click the Create Insight Tag button and follow the on-screen instructions.
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Move your cursor over the Insight Tag code and click to copy the code in the window.
- Make sure the straight quotation marks are used instead of curly quotation marks.
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Add the JavaScript code to every page on your domain, preferably right before the end of the <body> tag in the global footer.
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Once we receive a signal from the tag you’ve placed on your website, your domains will appear under Insight Tag.
When installing your Insight Tag, keep in mind:
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Our system will wait for an associated domain or URL to load (be visited) to check if the LinkedIn Insight Tag has been placed correctly. Once verified it'll be listed as Active in the Data Sources section of your Conversion Tracking page in Campaign Manager.
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It may take anywhere from a few minutes to 24 hours after loading the page for the domain to be validated.
Insight Tag data information
Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain sensitive data. This can include pages offering specific health-related or financial services to consumers. For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, but should not be included on pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.
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